iTunes sells 25
Record Industry Still Pleading With Customers Not
To Pirate Music
says that it has sold more than $1 million worth of iTunes online gift
certificates. At 99 cents each, Apple has estimated that they are now
selling an average of 1.5 million songs a week. As MP3 player sales soar, as
well as individuals downloading music to burn on CDs, Apple is becoming
forerunners in an industry that has made little if any changes in marketing strategies
since the invention of the vinyl record.
success in the music downloads business is still pale in comparison to sites
such as Kazaa, a music sharing service. Still with pressures from music
industry attorney’s and lobbyist more and people would rather spend the 99
cents than be pursued by lawyers.
In October, Apple added the gift
certificates; they also launched the Windows version of its iTunes digital
music jukebox and the online music store. The 25 millionth song bought on
Friday afternoon was "Let It Snow! Let It Snow! Let It Snow!," by
Frank Sinatra, Apple said in a statement.
The popularity of MP3s and music
downloads are said to be in direct response to consumers anger over spending
outlandish prices on music CDs with only one or two songs worth listening
to. Music downloads are the first of a long series of products changed by
consumer demand and Internet availability, taking away from an industry with
too many middlemen.